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Raising the Valuation of Amateur Golf

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News, insights and analysis on NIL in golf, covering player marketability, rankings, deals, policy and opportunity, and what it all means for players, programs, and partners.

BUILDING THE BRAND

VALUATIONS + RANKINGS

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Golf NIL™ fall 2026 No. 1s: Charlie Woods, Kai Trump, Preston Stout, Asterisk Talley

Golf NIL™ fall 2026 No. 1s: Charlie Woods, Kai Trump, Preston Stout, Asterisk Talley

Golf NIL™ fall 2026 No. 1s: Charlie Woods, Kai Trump, Preston Stout, Asterisk Talley

IN FOCUS

Texas freshman Charlotte Naughton wins European title with NIL momentum

Texas freshman Charlotte Naughton wins European title with NIL momentum

Texas freshman Charlotte Naughton wins European title with NIL momentum

Golf NIL | Charlie Woods, NIL Valuation

Golf NIL | Charlie Woods, NIL Valuation

Charlie Woods leads Golf NIL Top 10 with $3M Golf NIL Valuation™

Golf NIL | Protect College Sports Act for Golfers

Golf NIL | Protect College Sports Act for Golfers

Protect College Sports Act: 5 questions college golf should be asking

Player Impact

What’s changing and what golfers need to know

Player Impact

Building the Brand

Building the Brand

How players are turning performance, visibility, and opportunity into NIL value

Golf NIL | Eastern Michigan Women's Golf

Golf NIL | Eastern Michigan Women's Golf

Eastern Michigan: The best case study on NIL investment in women's golf

Golf NIL | Preston Stout, NCAA Champion, Golf NIL Valuation boost

Golf NIL | Preston Stout, NCAA Champion, Golf NIL Valuation boost

Preston Stout's NCAA title boosts appeal to brands, major starts on deck

Golf NIL | Jackson Koivun, NCAA Championships

Golf NIL | Jackson Koivun, NCAA Championships

Auburn's Jackson Koivun has checked every box — now he's going pro

Kai Trump launches new clothing line, redefining NIL opportunity

Kai Trump launches new clothing line, redefining NIL opportunity

Kai Trump launches new clothing line, redefining NIL opportunity

Luke Clanton's master class in building a brand

Valuations + Rankings | Golf NIL™ Movement

Golf NIL | Golf NIL Valuation, Golf NIL Deals

Golf NIL | Golf NIL Valuation, Golf NIL Deals

What is a Golf NIL Valuation™?

Golf NIL | Jackson Koivun hits $2.5M Golf NIL Valuation

Golf NIL | Jackson Koivun hits $2.5M Golf NIL Valuation

Golf NIL Movement: Jackson Koivun reaches $2.5M Golf NIL Valuation

Golf NIL Movement: College Men's final 2025-26 season rankings

Golf NIL Movement: College Men's final 2025-26 season rankings

Golf NIL Movement: College Men's final 2025-26 season rankings

Who’s moving and where the valuations and rankings stand

NIL Deals

The partnerships and deals shaping the market

Golf NIL | Texas Women's Golf at St. Andrews Links Collegiate, Scotland

Golf NIL | Texas Women's Golf at St. Andrews Links Collegiate, Scotland

Texas women’s golf brings brand support into winning week at St. Andrews

Golf NIL | Arni Sveinsson NIL Deal with Nike

Golf NIL | Arni Sveinsson NIL Deal with Nike

40 Tigers, one golfer: Arni Sveinsson joins Nike's Blue Ribbon Elite NIL class

Golf NIL | Nike, Farah O'Keefe, Tommy Morrison

Golf NIL | Nike, Farah O'Keefe, Tommy Morrison

Nike adds Tommy Morrison, Farah O'Keefe to NIL partner lineup

Golf NIL | Five-in-Five Rule Eligibility

Golf NIL | Five-in-Five Rule Eligibility

AROUND NIL | NCAA's 5-for-5 rule attracts lawsuits it was built to stop

Golf NIL | NCAA new ghost transfer portal rule

Golf NIL | NCAA new ghost transfer portal rule

AROUND NIL | NCAA's football ghost transfer crackdown just hit every sport

AROUND NIL | When public schools pay athletes, should the numbers be public?

AROUND NIL | When public schools pay athletes, should the numbers be public?

AROUND NIL | When public schools pay athletes, should the numbers be public?

The stories shaping NIL beyond golf

MORE AROUND NIL →

Around NIL

Foundations

Golf NIL | Charlie Woods

Golf NIL | Charlie Woods

NIL in golf: How the 2025 shift shapes 2026 and beyond

Inaugural 'Golf NIL™ Top 10' valuation rankings

Inaugural 'Golf NIL™ Top 10' valuation rankings

The inaugural 'Golf NIL™ Top 10' valuation rankings

Golf NIL | 3 Amateur golfers with $1 million valuations

Golf NIL | 3 Amateur golfers with $1 million valuations

3 amateur golfers with valuations over $1M? Absolutely

The reporting and perspectives that have helped define golf’s place in NIL.

Valuations + Rankings

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NIL Deals

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