Golf NIL Movement: John Daly II locks in $850K, Miles Russell now at $750K Golf NIL Valuation
- Golf NIL
- Nov 9
- 3 min read
Updated: Nov 14
Daly and Russell surge, rounding out Golf NIL overall Top 5. Oscar Couilleau moves up three spots in the Golf NIL High School Rankings ahead of PGA Tour debut
by Shon Crewe
November 10, 2025
Money Moves
Leveling up with a $850K Golf NIL valuation, John Daly II emerges as the most-followed player in college golf, one of the most popular college talents on YouTube, and a force in the 2025 season.
Behind the jump for the Golf NIL College Men's No. 2: a 2025 campaign filled with several Top 10s and signature wins at the Southern Amateur and Blessings Collegiate Invitational (both on his home course), plus his first collegiate title at the Columbia Spring Invitational. Daly also advanced to the quarterfinals of the U.S. Amateur at The Olympic Club—a run that solidified his profile in the amateur ranks.
Daly’s past and present NIL partners include TaylorMade, Ridge, Cobalt Golf, JLab, Southern Trend Clothing, MANSCAPED, Arkansas Luxury Lawns & Greens, and Hooters.
Capping the year, the 22-year-old will tee it up with his father, John Daly, for a ninth run at the PNC Championship in December, looking to add to the Daly family legacy after their 2021 win.
John Daly II and his father, John Daly, at the 2024 PNC Championship | Debby Wong/ZUMA Press Wire
Miles Russell reaches a $750K Golf NIL Valuation, capping a tremendous 2025. With the Rolex Junior Player of the Year title in hand, Russell ranks as the No. 1 player in boys’ golf, No. 2 in the Golf NIL High School Boys Rankings, and No. 19 in the World Amateur Golf Rankings.
The Jacksonville Beach native spent the year racking up wins at The Junior PLAYERS Championship, Junior Invitational, and AJGA Boys Championship, posting 10 Top 10 finishes along the way. His impact also stretched beyond junior fields—as 2025 included four professional starts: the PGA Tour's ISCO Championship and Procore Championship, plus Korn Ferry Tour stops at the LECOM Suncoast Classic and Tulum Championship.
Heading to Florida State in 2027, the most-followed player on the boys’ circuit shows brands exactly what high-visibility looks like in junior golf. His NIL portfolio makes a quick statement: TaylorMade Golf, Nike, Transcend Golf, The Perfect Putter, Liberty National Golf Club, and Golf & Body.
French national team standout Oscar Couilleau jumps three spots to Golf NIL High School Boys No. 22.
Now world No. 66, Couilleau's 2025 resume features wins at the Monroe Invitational (Monroe Golf Club) and European Men's Club Trophy (Cabot Bordeaux), plus an individual title at Golf de Saint-Nom-la-Bretèche. Add in appearances with Team Europe at the Junior Ryder Cup and a run with France in the European Amateur Team Championship, and the Arizona State commit is trending up in every arena.
Already logging multiple DP World Tour starts, he tees it up this week in his first PGA Tour event at the Butterfield Bermuda Championship—his Monroe win punched the ticket. Mantra Investment Partners joins Couilleau’s NIL roster ahead of his Port Royal start. TaylorMade, Adidas Golf remain partners.
Nearly the entire Golf NIL High School Girls board just got a jolt: with former No. 4 Gianna Clemente officially turning pro, everyone moves up a rung. Kai Trump (No. 1), Asterisk Talley (No. 2), and Aphrodite Deng (No. 3) hold steady at the top, with Mia Hammond (New Albany, Ohio) and Nikki Oh (Torrance, Calif.) now rounding out the reshuffled top five.
