Kai Trump launches new clothing line, redefining NIL opportunity

Golf NIL
Sep 27
2 min read

Updated: Nov 16

by Golf NIL Staff

September 28, 2025

Kai Trump just powered her NIL story with a bold new chapter.

The 18-year-old Miami commit, currently the No. 1-ranked player in the Golf NIL High School Girls Rankings with a $1.5 million Golf NIL Valuation, officially launched her first collection on Thursday, unveiling six pieces at kaitrump.shop.

“Merch is live now at Kaitrump.shop! I am so excited to be sharing this project with you! Link in bio,” she announced on Instagram to her two million-plus followers.

The initial run features three women’s crewneck sweatshirts and three unisex styles, each priced at $130. Every piece carries a streamlined logo that leans into approachable athleisurewear and elevated design. Color options include navy, black, and white—with green, which Trump described as a nod to her future alma mater.

Golf NIL | Kai Trump at the 2025 Ryder Cup

Kai Trump wearing her new apparel line at the 2025 Ryder Cup at Bethpage Black in Farmingdale, N.Y. | Lenin Nolly/Sipa USA

On her website, the Benjamin School golfer explained the creative direction behind the launch:

This collection is something I’ve dreamed about for a long time, and I’m so grateful it’s finally here. Launching this line has been such an exciting project. From the quality of the fabric to the details in the designs, I wanted to create a piece that isn’t just merch but a staple you can wear anywhere. There are clean pieces you can mix, match, and make your own. I can’t wait to see how you style them!

Trump's behind-the-scenes video, “A day in my life at the White House,” doubled as a reveal for the collection and has already captured over 700,000 views. Elevating the launch, she announced a special incentive: four autographed hoodies set aside for fans who placed orders within the first 72 hours.

Positioned as a blueprint athlete for how NIL can expand beyond typical golf endorsements, Trump is now pushing the model further. With this launch, she's merged lifestyle fashion with her athletic identity, taking full ownership of her brand from design to distribution—staking her claim as both athlete and entrepreneur.