Golf NIL Valuation Rankings: Week 18 Movement

April 30, 2025

Money Moves

It’s been 54 days since Jackson Koivun secured his 19th PGA Tour University Accelerated point—one shy of the 20 needed to lock in his PGA Tour card. Much like the experience for Florida State’s Luke Clanton, that achievement has always been a matter of when, not if.

On Tuesday, the Auburn sophomore got his answer.  As one of 12 men selected for Team USA at the 2025 Arnold Palmer Cup, Koivun’s participation will guarantee the final point required to meet the 20-point threshold.

With the Ryder Cup-style competition set for June 5-7, there’s a good chance he could secure his spot even sooner, especially after just making history by winning back-to-back SEC Individual Championship titles. Claiming any one of the end-of-season awards or a top 10 finish at the NCAA Division I Men’s Championships could do it, but for now, there’s a guaranteed date on the books.

The World No. 2 has a firm hold on the No. 3 spot in the Golf NIL Men's College Rankings.

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Fresh off her unanimous vote as Women’s Golf Big Ten Freshman of the Year, Jasmine Koo continues to cement her status as one of amateur golf’s biggest names—landing on the ANNIKA Award shortlist and making back-to-back appearances at both the Chevron Championship, the LPGA’s first major of the season, and the Augusta National Women’s Amateur, reinforcing her status among the game’s elite. With four individual wins and a key role in USC’s No. 2 regional seed, Koo reclaims the No. 3 spot in the Golf NIL College Women’s Rankings, backed by new partnerships with TaylorMade and jeweler Chrysmela.

Kris Kim is back at THE CJ CUP Byron Nelson after a historic 2024 appearance where he became the youngest player to make a PGA TOUR cut since 2015, a performance that aired to nearly 1.8 million viewers at its peak during CBS Sports’ weekend coverage. As the first amateur endorsed by title sponsor CJ Group, the 17-year-old received an exemption to compete again this year.

No. 15 in the Golf NIL High School Boys Rankings, Kim fielded questions in a spotlight press conference Tuesday where he talked about feeling more confident this year. “I feel like mentally I'm a bit stronger compared to last year, and a bit stronger physically.  I feel like I've grown a little bit more and just hitting it a bit longer in general.”

Under Armour and TaylorMade signed the English golfer to NIL deals ahead of last year’s tournament at TPC Craig Ranch, making him the first European amateur to partner with both brands.

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Welcome to the Boards

Florida's Noah Kent earns a spot on the Golf NIL College Men’s Watchlist. His recent Masters debut—fueled by a full-circle moment that began with meeting idol Rory McIlroy at age 13 and later sharing a practice round with him on Augusta National’s back nine—propelled the Florida sophomore into the spotlight, proving once again how the game’s biggest stage serves as amateur golf’s ultimate NIL springboard.

Joining Kim, he and Texas junior Tommy Morrison, World No. 8 and Golf NIL College Men’s No. 12, enter the Byron Nelson field this week on sponsor exemptions.