Shon Crewe blends years of experience in golf media, strategic partnerships, and data analytics to bring a fresh perspective to the evolving landscape of golf and NIL. A former college student-athlete, she developed and hosted one of the Pacific Northwest's longest-running golf radio shows on ESPN Radio (710 ESPN, Seattle Sports), where she shaped and elevated the golf conversation for years. As a business founder, Shon created and grew a partnership program to over $500 million in sales, leveraging proprietary analytics to power its success and securing a Fortune 10 company as its key partner. She now applies that data-driven business expertise to Golf NIL, helping junior and collegiate golfers claim their worth while encouraging schools, sponsors, and partners to recognize the real value these athletes deliver.