Izzi Stricker joins sister Bobbi at Good Lion Golf in NIL partnership

by Golf NIL Staff

November 25, 2025

Wisconsin sophomore Izzi Stricker has added Good Lion Golf to her NIL portfolio, becoming the first NIL athlete to partner with the Madison-based apparel brand.

The announcement came via Instagram, where Stricker shared photos with her sister Bobbi, a partner in the company, and wrote, “So proud of my sister for who she is and what she's created. Thank you for letting me be a small part of @goodliongolf.”

Stricker’s post features the sisters in Good Lion Golf gear on the course, both in the brand’s hoodies and joggers, underscoring its casual, on- and off-course approach to golf apparel.

The Waunakee, Wisconsin, native joins a Good Lion Golf roster anchored by Bobbi, who teamed with founder Jonny Hoffner to build her own signature collection. Launched during the COVID-19 pandemic and based in Madison, Good Lion bills itself as “daily wear for the non-conformist golfer,” leaning into hoodies, joggers, and laid-back pieces as an alternative to traditional golf looks.

Izzi Stricker at the 2023 PNC Championship at Ritz-Carlton Golf Club | Deby Wong/ZUMA Press Wire

Stricker currently ranks inside the top 40 of the Golf NIL College Women’s Rankings and was named the Wisconsin State Golf Association Amateur Golfer of the Year.

In 2025, Stricker has captured the Wisconsin Women’s Amateur Championship and the Wisconsin Women’s Match Play Championship, adding to an amateur résumé that already includes two WIAA Division 1 state titles from her high school career at Waunakee. In June, she teamed with her mother, Nicki, to win the Wisconsin State Women’s Four-Ball Championship, their first competitive victory together.

The family golf pedigree runs deep. Her father, Steve Stricker, has 41 professional wins, several on the PGA Tour and PGA Tour Champions, including seven majors on the senior circuit. Her mother, Nicki, and sister, Bobbi, both played college golf at Wisconsin, and her grandfather, Dennis Tiziani, served as head coach of the Badgers’ men’s and women’s programs from 1977 to 2002.

Stricker will compete alongside her father next month at the PNC Championship in Orlando, marking their third start in the annual legends-and-family tournament.