Golf NIL Valuation Rankings: New No. 1s
- Golf NIL
- Jun 6
- 3 min read
Updated: 5 days ago
June 6, 2025
This week’s Golf NIL Week 23 Movement brings more than the usual churn—it’s a full shake-up. With several seniors graduating, the leaderboards have a new look: two new names now set the pace, and a wave of newcomers break into the top 25. In this edition, we’re taking a closer look at the athletes holding down the No. 1 spots in each category.
Golf NIL Top 10 and Golf NIL High School Boys No. 1
Charlie Woods has officially topped our charts, leading the Golf NIL Top 10 as the most valuable name in NIL golf with a $2 million valuation. He succeeds Luke Clanton, who turned pro this week at the RBC Canadian Open after earning his PGA Tour card through PGA Tour University Accelerated.
Woods has long held down the No. 1 spot in the Golf NIL High School Boys Rankings, thanks to his status as one of the most recognizable names in golf, his ability to generate constant media attention, and a level of marketability that gives partnering brands a ticket to front-page exposure. With a recent win at the Team TaylorMade Invitational and a jump to 14th in the AGJA rankings—up 595 spots—Woods makes a strong case as one of the most valuable athletes across all amateur sports.
Charlie Woods at the 2024 PNC Championship | Zuma Press/Alamy
Golf NIL College Men's No. 1
Jackson Koivun takes over the No. 1 spot in the Golf NIL College Men’s Rankings after locking up his PGA Tour card via Accelerated with a top 10 finish at the NCAA Championships. He becomes the first sophomore and just the third college player ever to achieve the feat.
With a $1 million valuation, the expected next world No. 1, who will be staying at Auburn for his junior year, now sits in a rare position: career security in hand, name recognition on the rise, sponsor exemptions all but assured, and the continued benefits of college life and team camaraderie.
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Golf NIL College Women's No. 1
On Sunday, Florida State’s Lottie Woad earned low amateur honors at the 80th U.S. Women’s Open, finishing T31 and making her mark on one of the game’s biggest stages. The world’s top-ranked amateur reached as high as T5 on Thursday and T9 on Friday before making the cut, once again proving herself against elite competition while earning more than 20 minutes of TV time (prime exposure highlighted in a USGA compilation reel). It’s the kind of visibility that not only backs up Titleist and FootJoy’s investment in Woad but also puts her firmly on the radar for future sponsors.
With this finish, Woad notched her 17th LEAP (LPGA Elite Amateur Pathway) point, leaving her just three away from the 20 needed to lock up her LPGA Tour card. Woad has occupied the top spot in the Golf NIL College Women’s Rankings since the beginning of the 2024-25 season.
"2025 U.S. Women's Open Presented by Ally Highlights: Lottie Woad Low Amateur | Every Televised Shot" | USGA YouTube channel
Golf NIL High School Girls No. 1
Kai Trump continues to hold the No. 1 spot in the Golf NIL High School Girls Rankings with a $1.4 million valuation, setting a new standard for what’s possible in golf and NIL. The Miami commit has NIL deals with TaylorMade and Leaf Trading Cards, and with nearly six million followers across her social channels, she gives these brands real visibility with an audience that pays attention.
Case in point: her March YouTube video, “Inside TaylorMade Kingdom: Kai Trump’s Club Fitting,” has captured over 650,000 views. With reach like that and steady brand interest, Trump stands out as one of the most marketable amateurs in the country. Like Woad, she's maintained her position at the top of the rankings since the start of the 2024-25 season.
