Golf NIL Movement: Ethan Fang hits $575K Golf NIL Valuation, Scarlett Schremmer returns
- Golf NIL
- Dec 6, 2025
- 3 min read
Updated: Dec 28, 2025
Mason Howell’s major win and pro starts solidify his ranking climb; Fifa Laopakdee’s Asia-Pacific title and dual major berths fuel Golf NIL College Men’s Rankings debut
by Shon Crewe
December 6, 2025
Money Moves
Ethan Fang has hit a $575K Golf NIL Valuation, moving him into the No. 5 spot in the Golf NIL College Men’s Rankings. The Oklahoma State junior has spent a good portion of 2025 in the headlines, stacking team titles, individual wins, and major championship starts.
Fang, who helped the Cowboys claim the 2025 NCAA Division I title, captured his first career victory with co-medalist honors at the Carmel Cup and represented the U.S. in the Palmer Cup, Walker Cup, and World Amateur Team Championship. With 10 points already on the board, the world No. 3 also sits halfway to earning his PGA Tour card through the tour’s Accelerated program.
His historic win at the 130th Amateur Championship at Royal St. George's made him just the second American champion since 1979—a title that punched his ticket to three majors: the 2026 Masters, the 2026 U.S. Open at Shinnecock Hills, and the 153rd Open Championship at Royal Portrush, where he made his major debut and missed the cut by two.
Each of these starts doubles as one of the strongest competitive stages and NIL visibility plays in the sport, with golf’s three majors averaging more than 22 million TV viewers in 2025.
Fang is managed by Hambric Sports and partners with Callaway, Nike, and Paycom.
Ethan Fang at the 2025 Walker Cup at Cypress Point Club in Pebble Beach, Calif. | Logan Whitton/USGA
Major Moves
Also repped by Hambric Sports, Brookwood’s Mason Howell lands at No. 3 in the Golf NIL High School Boys Rankings. The future Georgia Bulldog, with a NIL sponsor list that includes Ping, FootJoy, Titleist, and Holderness & Bourne, has posted multiple top 10s, including a solo 5th at the Junior PLAYERS Championship, a T8 at the Junior Invitational, and T9 at the Junior PGA Championship.
Howell was the only high schooler to earn a spot on the 2025 Walker Cup team and has already teed it up in two professional events this year: the 125th U.S. Open at Oakmont and the RSM Classic at Sea Island Golf Club. His 2025 U.S. Amateur title put the 18-year-old in rare company as one of the event’s youngest champions and locked in starts at the 2026 Masters, U.S. Open, and Open Championship, provided he keeps his amateur status.
Scarlett Schremmer has reclaimed a spot in the Golf NIL College Women’s top 20, landing at No. 17 after transferring to Miami from Texas A&M this fall.
Miami announced the move Wednesday, welcoming the Birmingham, Alabama, native to Coral Gables with a social post. Schremmer’s 2025 includes a spot on the U.S. Junior National Team, starts at the Augusta National Women’s Amateur and U.S. Women’s Amateur, a win at the Alabama Women’s State Amateur, a T8 at the Southwestern Amateur, and a solo 5th at the Junior Invitational.
Schremmer's NIL roster includes Nike, Callaway, and GOLFZON America, with representation by SPORTFIVE. Beyond brand deals, the USGA is featuring her in year two of "The Future Is Now," its YouTube series following the U.S. Junior National Team, which has drawn more than 600,000 views in its first three weeks.
Scarlett Schremmer at the 2025 Mizuho Americas Open at Liberty National Golf Club in Jersey City, NJ | Mike Langish/CSM/Alamy
Welcome to the Boards
Arizona State junior Fifa Laopakdee joins the Golf NIL College Men’s boards at No. 21.
Backed by Callaway and Adidas, the newly signed WME athlete’s 2025 season includes a win at the Thunderbird Collegiate and top-10 finishes at the Sahalee Players Championship, Maridoe Intercollegiate, and Cabo Collegiate, capped by an Asia-Pacific Amateur title that made him the first Thai champion.
Those results now roll into a bigger spotlight, with Laopakdee slated for two majors—next year's Masters, where he’s set to make history as the first Thai amateur in the field, and the Open Championship at Royal Birkdale.
Ole Miss senior Michael La Sasso, Tennessee sophomore Jackson Herrington, and Brookwood High School senior Mason Howell join Laopakdee and Fang as the five NIL‑eligible athletes competing at Augusta in April.
Rankings and analyses published in Golf NIL Movement reflect competitive performance, verified brand partnerships, and public visibility indicators. Insights focus on observable market outcomes rather than internal valuation methodology or scoring criteria.
