AROUND NIL THIS WEEK | DEC 9, 2024
- Golf NIL
- Dec 9, 2024
- 2 min read
Updated: Feb 28
Dec 9, 2024—LSU basketball and rap sensation Flau’jae Johnson has signed a monumental NIL deal with Unrivaled, becoming the second college athlete to do so after UConn’s Paige Bueckers. The deal, granting Johnson an equity stake in the 3-on-3 professional league, positions her for a stellar post-college career.
Although NCAA rules bar Johnson from playing in the league until 2026, she’s already eyeing mentorship from basketball legends while preparing for her WNBA debut. Unrivaled’s inaugural season kicks off January 17, promising to redefine women’s basketball.
LSU's Flau'jae Johnson at the 2023 Women's Basketball National Championship Celebration | Cal Sports Media/Alamy
Dec 11, 2024—In a stunning move, the North Carolina Tar Heels have hired NFL legend Bill Belichick as their head coach, boosting their NIL budget from $4M to a whopping $20M. Belichick, fresh off a 24-year run with the Patriots and six Super Bowl titles, inked a $30M, three-year deal, making him one of the highest-paid college coaches. This shift positions UNC among college football’s elite in resources. Known for his relentless drive, Belichick faces the challenge of adapting to the college landscape, but with record NIL funding, UNC is betting big on gridiron glory. MORE
Dec 12, 2024—Texas A&M’s AmplifyU program, launched by Mays Business School in collaboration with athletics, equips student-athletes with business acumen for navigating NIL opportunities and life beyond sports. This credit-bearing course covers branding, financial literacy, entrepreneurship, and networking, featuring insights from ex-Aggie athletes turned business leaders.
With 35 participants this semester, the program provides workshops, internships, and access to an exclusive LinkedIn network. Students call it "life-changing," praising its blend of practical skills and career preparation. AmplifyU strengthens Texas A&M’s reputation, combining athletics and academics to shape future leaders. Applications for Spring 2025 are now open. MORE
