World No. 1 Jackson Koivun adds Betterment to NIL roster

July 18, 2025

Jackson Koivun has just added digital investment advisor Betterment to his growing roster of sponsors.

The company made it official with a post on Instagram ahead of Koivun's appearance in the PGA Tour's ISCO Championship: "We're excited to welcome Jackson Koivun to the Betterment team. Good luck out there this week! And while he pursues better on the course, we'll help him handle the rest."

The partnership puts Betterment's logo on the left chest—one of the most coveted advertising spots in golf sponsorship. With the 20-year-old playing his way into the top 10, the placement delivered potential exposure to more than 1.6 million viewers on Sunday alone.

Jackson Koivun during his major debut at the 2025 U.S. Open at Oakmont Country Club | Jeff Haynes/USGA

Koivun enters the summer ranked No. 1 in both the World Amateur Golf Ranking and the Golf NIL College Men's Rankings. Few players in the sport have built more NIL momentum in less time.

The Chapel Hill native set the bar early at Auburn, sweeping the Haskins, Nicklaus, Hogan, and Mickelson Awards as a freshman, leading the Tigers to their first-ever national title. He followed with another SEC Player of the Year nod and became just the third player to secure a PGA Tour card via the Accelerated program, reaching the 20-point threshold before the end of his sophomore season.

His seven PGA Tour starts—including a T6 at the ISCO and a T11 at the John Deere Classic—are proof he can perform at the professional level.

Still, Koivun is opting to return to Auburn this fall, choosing another year in college over an early professional debut.

Betterment joins Koivun's curated list of current partners: Titleist, FootJoy, and Foresight Sports. Like Koivun, the company's approach to athlete partnerships is deliberate. The New York-based company has built a select team of athletes across major sports, including PGA Tour pro Michael Thorbjornsen, NFL quarterback Drake Maye, and WNBA All-Star Arike Ogunbowale—each aligned with the kind of long-term approach Koivun continues to represent.

Another smart move. Another reminder that Koivun's trajectory is intact.