Lottie Woad dominates KPMG Irish Open, delivers massive win for personal brand

by Golf NIL Staff

July 7, 2025

Lottie Woad just delivered a statement that echoes across women's golf.

The Florida State junior dominated the KPMG Women's Irish Open on Sunday, firing a final-round 69 to claim a six-stroke victory at 21-under par—becoming the first amateur to win on the Ladies European Tour in three years.

Opening rounds of 68-67-67 built a commanding lead at Carton House Golf Club in Ireland, and Woad never let up. Closing with authority, the 21-year-old defeated Sweden's Madelene Sagstrom to capture her maiden LET title in dominant fashion.

Lottie Woad claims her historic KPMG Women's Irish Open win | Action Plus Sports/Alamy

The Brand Play

The win triggered a massive 138-spot jump in the Rolex Women's Golf Rankings, catapulting Woad to her career-best 143rd position. For the world's No. 1 amateur, this professional win adds another chapter to an already compelling brand story.

What's even more impressive? Four different professional pathways just opened up: LET membership, which she can activate immediately or bank until 2026, plus LPGA options once she reaches her 20th LEAP point—immediate membership or deferred until after graduation.

"No, I'm not tempted to turn pro yet," she said post-victory. "I'm still trying to get my final two points for the LPGA."

She's qualified for the Amundi Evian Championship this week and the AIG Women's Open later this month. Both offer chances to reach the 20-point threshold and become the first player to earn her LPGA Tour card through the tour's new fast-track program. Another shot at history, another way to stand out from the pack.

Already the No. 1 player in the Golf NIL College Women's Rankings with major sponsors like Titleist and FootJoy, and backed by Excel Sports Management, Woad brings serious marketability, opening massive doors for additional partnerships. The recent House settlement allowing revenue sharing creates even more compensation opportunities, assuming she has secured the necessary P-1A visa requirements that would maximize these possibilities.

A Win for Florida State University

For Florida State, Woad's professional win is pure validation, proof that their program develops players ready for the biggest stage.

The 2024 Augusta National Women's Amateur champion and first English woman to receive the Mark H. McCormack Medal already holds the school record with a 70.42 stroke average and five First-Team All-American selections, but this takes it to another level. This past season alone, Woad helped deliver a program-record seven wins, the program's first ACC Championship, and a program-best third-place finish in the NCAA Championship Finals.

The recruiting implications are massive. Having the world's top amateur win a professional tournament as an FSU player sends a clear message: the Seminoles develop talent who can compete and win at the highest levels.

For Woad, this isn't just a tournament win—it's a statement that positions her as the face of the next generation in women's golf and the brand machine she's building.