AROUND NIL THIS WEEK | DEC 30, 2024

Texas Tech pioneers revenue-sharing era in college sports

Dec 30, 2024—Texas Tech is gearing up for a transformative shift in college athletics, unveiling a $20.5 million revenue-sharing plan starting July 1. With 91% allocated to football and men's basketball players, all 16 teams, including golf, are expected to see a share of the funds. The program will manage NIL contracts internally, covering tuition, room, board, and additional earnings for athletes.

Under the House v. NCAA settlement, Tech won’t expand scholarships but will allow coaches flexibility in allocating resources. Donor collectives like The Matador Club may cease operations, shifting the focus to true NIL opportunities for athletes. MORE

Meet Grant House, the athlete behind the House v. NCAA settlement

Dec 30, 2024—Grant House, a former NCAA swimmer, is the lead plaintiff in the House v. NCAA lawsuit, which is set to transform college sports. The settlement includes $2.8 billion in backpay to athletes, a revenue-sharing model, and controversial roster limits that could cut non-revenue sports. House, despite receiving threats, sees this as a positive first step toward reform, advocating for athletes’ voices in governance. While critics argue the settlement favors football and basketball, House stresses fairness across all sports. The case highlights the challenges and sacrifices behind reshaping the NCAA’s amateurism model and supporting athlete rights. MORE