AROUND NIL THIS WEEK | DEC 2, 2024
- Golf NIL
- Dec 2, 2024
- 2 min read
Updated: Feb 28
Dec 2, 2024—UConn women's basketball star Paige Bueckers has made history as the first college athlete to release a Nike player edition sneaker. The Nike G.T. Hustle 3, featuring her favorite colors—baby blue and lavender—along with personal touches like the area codes of her hometown in Minnesota (612) and UConn (860), will be available on December 7. This milestone follows her signing a multiyear NIL deal with Nike in September 2023, adding to her impressive portfolio of endorsements, including Gatorade, Crocs, and Bose. Bueckers surprised her teammates with the new sneakers, expressing that having her own shoe is "surreal" and motivates her to excel on the court. MORE
Nike Paige Bueckers/Nike contributed photo
Dec 4, 2024—The IRS has named nonprofit NIL collectives a key enforcement priority for 2025, signaling the end of tax-exempt status for many. These collectives, initially justified as promoting charitable causes, are under fire for primarily paying athletes and aiding recruiting efforts. Recent denials of tax-exempt applications and the shutdown of major collectives like the BPS Foundation highlight growing scrutiny. As schools face new revenue-sharing obligations in 2025, this crackdown could reshape the NIL landscape entirely. MORE
Dec 6, 2024—State senators from California, Nebraska, and Oregon have joined forces with the NCPA to oppose the NCAA’s proposed House v. NCAA settlement, arguing it violates NIL laws in 17 states. The settlement includes a $20.5M cap on athlete revenue-sharing and tighter NIL restrictions, which critics claim undermine state laws protecting athlete compensation freedoms. With potential legal conflicts looming, the NCAA faces a new hurdle as it seeks to balance competitive equity and state-level NIL autonomy. MORE
